Natuzzi will participate in Expo 2025 Osaka as a partner of the Italy Pavilion, where it will present an interior decoration project that embodies the global vision of Italian design. The World Expo, taking place from April 13 to October 13, 2025, is centered around the theme “Designing Future Society for Our Lives” and is expected to host over 160 countries and welcome more than 30 million visitors.
The Italy Pavilion, designed by MCA – Mario Cucinella Architects, draws inspiration from the Renaissance concept of the Ideal City and unfolds through symbolic spaces of Italian urban identity: the theater, the square, the garden, and the portico. Within these evocative settings, Natuzzi brings to life its vision of Mediterranean beauty and hospitality by furnishing some of the Pavilion’s most representative areas.
Among these are the VIP Lounge and VIP Lobby, outfitted with the Deep and Wave collections by Nika Zupanc—expressing a seamless blend of fluid shapes and comfort—as well as the iconic Re-vive armchairs, which epitomize the brand’s ability to fuse design and innovation. A standout element of the project is the Pavilion’s theater, for which Natuzzi has created 90 custom-designed seats. Developed by the brand’s Centro Stile, these seats aim to provide an immersive and welcoming experience, transforming the venue into a home that fosters dialogue between people and cultures.
With a presence in over 100 countries, Natuzzi reaffirms its role as a global ambassador of a lifestyle culture that combines aesthetics and well-being, craftsmanship and technology. Expo 2025 Osaka represents a significant step in the brand’s ongoing collaboration to promote Italy’s cultural and design identity on the world stage.